DataTalk specialises in providing clients with innovative
methods of data discovery, insight and knowledge.
Transactional data can often reveal previously hidden information about
customer purchasing patterns and characteristics in respect of “what”
they have purchased.
“How” they respond to offers and incentives can be established
from analysing the contact and communications data.
Market research can add the extra dimensions relating to customer and
employee motivations and attitudes providing insights as to
“why” they may exhibit particular behavioural patterns
Business needs
By gaining these valuable insights DataTalk is able to provide support
for:
• Analytical CRM
• Sales performance management
• Information strategies
• Strategies for the learning organization
• Development of statistical tools
• E-mining/ E-intelligence/ E-knowledge discovery
• Pricing
• Profiling
• Postcode segmentation
• Data driven segmentation
• Geodemographic targeting
• CHAID and additional tree regression techniques
• Customer survival analysis
• Outlet planning
• Business planning
• Multi-channel, including online surveys
• Customer attitude monitoring
• Staff attitude monitoring
• Sport England specification surveys
• Brand performance
• Linking transactional and attitudinal data
• Data & system strategies
• Development of data mining tools
• Bespoke strategy exploration
• Software reviews and evaluation
Modern, Relevant Techniques
DataTalk provides statistical services
through the flexible and innovative application of modern techniques.
The rapid development of sophisticated software has allowed information
to be processed in ways which precisely match clients’ requirements.
DataTalk can draw upon expertise in the use of all leading software
packages.
