DataTalk’s Mission
to be recognized as the highest
quality independent provider of statistical information for business
communication improvement and development..
The Benefits
With the assistance of a DataTalk
innovative technique, a client was able to generate an additional £600,000
of incremental sales representing an 8% increase in revenue
–
Simply by applying advanced statistical analysis.
Using similar methods DataTalk can help
you to:
Identify Potential Growth
• Cross sell new products to existing customers by identifying
the characteristics of those customers likely to purchase.
• Reactivate lapsed customers by identifying when they are likely to
respond to targeted communications.
• Plan future marketing strategies by combining market research with
.monitoring and analysing results from recent activities.
Increase Profitability
• Up sell selected customers to higher margin products by developing
database-scoring engines to identify opportunities.
• Design and develop customer database solutions which manage customer
information efficiently and integrate company wide communications.
• Identify opportunities for enhanced data capture and management by
generating data, system and communication audits and by recommending
procedures to improve data quality.
Generate New Business
• Select your “best” prospects for future campaigns by profiling and
segmenting your previous responses.
• Use your sales force most efficiently, by identifying where their
skills are most effectively utilised.
• Develop psychographical scoring to enable the attitudes and motivations
of customers and employees to be better understood.
